Prescott

About Prescott

Prescott

Prescott Real Estate Development, a trusted name in Dubai’s property sector, delivers high-quality, furnished residences that blend luxury and affordability. Founded in 2006, Prescott for sale in Dubai offers modern apartments in prime locations like Al Furjan, Arjan, and Meydan. With over 850 units delivered and projects like Serene Gardens and Fairway Residences, Prescott combines smart home technology, sustainable design, and competitive pricing, making it a top choice for investors and homebuyers in Dubai’s thriving real estate market.

Who is Prescott?

Prescott Real Estate Development, established in 2006 by CEO Muhammad Shafi, is a Dubai-based developer headquartered at Bay Square, Business Bay. With 17 years of experience, Prescott has completed over 850 units and has 1,100 under construction, planning 1,500 more by 2025. Recognized with three Arabian Property Awards in 2024, Prescott specializes in furnished residential apartments and commercial properties, prioritizing quality, prime locations, and customer satisfaction. Their philosophy—“we build you a home like we would for our own”—drives innovative, sustainable developments across Dubai.

Why Invest in Prescott?

Investing in Prescott offers compelling benefits for buyers and investors:

  • Affordable Luxury: Furnished apartments start at AED 510,000 (USD 139K), offering premium finishes and smart home features.
  • Prime Locations: Al Furjan, Arjan, Meydan, and JVC provide 6-8% ROI and connectivity to Dubai Marina (14 mins) and Dubai Mall (10 mins).
  • High ROI Potential: Dubai’s AED 142.7B Q1 2025 market growth supports rental yields of AED 40K-90K (USD 11K-24K) annually for apartments.
  • Sustainable Design: Energy-efficient technologies align with Dubai’s Vision 2040.
  • Flexible Payment Plans: Options like 60/40 or 10/70/20 comply with DLD regulations, easing financial commitments.
  • Premium Amenities: Pools, gyms, BBQ areas, and kids’ play zones enhance lifestyle and value.
  • Proven Reliability: No reported delays, with awards for quality and transparency.
  • Transparent Market: RERA-regulated escrow accounts secure off-plan investments.

Prescott Apartments for Sale

Prescott specializes in furnished apartments designed for modern living and investment. Key projects include:

  • Serene Gardens (Al Furjan): Mid-rise with 184 studios, 1-2 bedroom apartments (73-113 sq. m., starting at AED 570,000, USD 155K). Features a pool, gym, and metro access. Handover in Q4 2025.
  • Fairway Residences (Dubai Sports City): Off-plan, 156 studios, 1-3 bedroom apartments (starting at AED 650,000, USD 177K). Offers golf views and smart home tech. Handover in Q3 2026.
  • Elevate by Prescott (Arjan): High-rise with 223 studios, 1-2 bedroom apartments (starting at AED 510,000, USD 139K). Includes luxury amenities, handover in Q1 2025.
  • Prime Gardens (Arjan): Completed, 140 studios, 1-2 bedroom apartments (starting at AED 600,000, USD 163K). Offers smart spaces and 6-8% ROI.
  • Prime Views (Meydan): Completed, studios, 1-2 bedroom apartments (starting at AED 850,000, USD 231K). Features Downtown Dubai views, move-in ready.
  • Legado (JVC): Completed, studios, 1-2 bedroom apartments (starting at AED 650,000, USD 177K). Modern design, move-in ready.

Prescott apartments for sale offer rental yields of AED 40K-90K (USD 11K-24K) annually and proximity to key attractions like Dubai Hills Mall and Meydan Racecourse.

Prescott Other Properties

Prescott’s portfolio includes limited villas and commercial spaces:

  • Prime Villas (Location Unspecified): Historical villa community, no longer a primary focus. Details are scarce.
  • Prime Business Centre I & II (Business Bay): Commercial spaces with offices and retail, supporting mixed-use developments. Specific pricing is limited.

Prescott properties for sale focus primarily on apartments, with commercial as a secondary offering.

Off-Plan Projects by Prescott

Prescott’s off-plan projects offer early-bird pricing and high appreciation potential. Current developments include:

  • Serene Gardens (Al Furjan): Studios, 1-2 bedroom apartments with a 60/40 payment plan. Starting at AED 570,000 (USD 155K), handover in Q4 2025.
  • Fairway Residences (Dubai Sports City): Studios, 1-3 bedroom apartments with a 10/70/20 payment plan. Starting at AED 650,000 (USD 177K), handover in Q3 2026.
  • Verano (Dubai Studio City): 1-2 bedroom apartments with a 60/40 payment plan. Starting at AED 700,000 (USD 191K), handover in Q3 2026.

Off-plan projects by Prescott leverage Dubai’s 6-8% ROI, with apartments yielding up to AED 90K (USD 24K) annually.

Why Choose Prescott?

Prescott stands out in Dubai’s competitive real estate market for its unique strengths:

  • Affordable Luxury: Fully furnished apartments with smart home features (fingerprint doors, Siri tech) at below-market prices.
  • Award-Winning Quality: Three Arabian Property Awards in 2024 for design and innovation.
  • Sustainable Innovation: Energy-efficient designs reduce environmental impact and costs.
  • Customer-Centric Approach: 100% transparency and direct communication, praised by buyers like Samira Islamovic.

Note: Buyers should verify escrow accounts for off-plan projects like Fairway Residences to ensure financial security, per RERA regulations. Claims of “lowest prices” should be compared to market averages.

How to Buy Property by Prescott?

Purchasing a Prescott property is straightforward and investor-friendly:

  1. Browse Projects: Explore Prescott properties for sale, such as Serene Gardens, Fairway Residences, or Elevate.
  2. Choose a Payment Plan: Select from flexible options, like 60/40 or 10/70/20, compliant with DLD and RERA regulations.
  3. Pay Booking Fee: Secure your unit with a deposit (typically 10-20%).
  4. Sign the SPA: Finalize the Sales Purchase Agreement with Prescott’s team, ensuring escrow details are included.
  5. Complete Payments: Follow the payment schedule and receive your property upon handover (e.g., Q1 2025 for Elevate).

Let Eplog help you find the best property for sale by Prescott and make the process easy for you—contact us today!


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Frequently Asked Questions & Answers

Prescott Real Estate Development, founded in 2006, is a Dubai-based developer known for furnished apartments in projects like Serene Gardens. Its popularity stems from affordable luxury, smart home features, and awards like the Arabian Property Awards 2024.

Prescott offers furnished apartments, 6-8% ROI, flexible payment plans, and timely delivery. Verify escrow for off-plan deals to ensure security.

Prescott provides studios, 1-3 bedroom furnished apartments in projects like Fairway Residences, with limited commercial spaces and historical villas.

Al Furjan, Arjan, Meydan, JVC, and Dubai Sports City offer connectivity (Dubai Mall: 10 mins), modern amenities, and 6-8% ROI.

Yes, Serene Gardens, Fairway Residences, and Verano (2025-2026) offer early-bird pricing and 6-8% ROI, leveraging Dubai’s strong demand.

Projects feature pools, gyms, BBQ areas, kids’ play zones, and smart home systems, creating vibrant, tech-savvy environments.

Prescott welcomes foreign buyers in Dubai’s freehold areas, with investments over AED 2M qualifying for a 10-year UAE Golden Visa.

Prescott Apartments for Sale

Prescott apartments for sale offer contemporary designs and seamless connectivity in Dubai’s most sought-after areas. From compact 1-bedroom units to spacious 4-bedroom residences, these apartments feature premium finishes, panoramic views, and access to pools, gyms, and retail centers.

Highlights: Smart home systems, 24/7 security, 6–8% rental ROI

Starting Price: USD 272,000 (AED 1M) for a 1-bedroom apartment

Best For: Professionals, couples, and investors seeking high-demand rental assets

Prescott Villas for Sale

Prescott villas for sale redefine luxury living with expansive layouts, landscaped gardens, and elegant, eco-conscious architecture. These 3 to 7-bedroom homes are ideal for families seeking comfort and long-term growth

Highlights: Private pools, smart home tech, access to parks and schools

Starting Price: USD 1.36M (AED 5M) for a 3-bedroom villa

Best For: Families and long-term investors targeting capital appreciation

No properties available in Villas for Sale

Prescott Townhouses for Sale

Prescott townhouses for sale strike a balance between style and functionality. These 3 to 5-bedroom homes ,offer modern interiors, private outdoor spaces, and convenient access to retail and dining

Highlights: Rooftop terraces, family-friendly neighborhoods, private parking

Starting Price: USD 953,000 (AED 3.5M) for a 3-bedroom townhouse

Best For: Growing families and mid-tier investors looking for high rental demand

No properties available in Townhouses for Sale

Prescott Penthouses for Sale

Prescott penthouses for sale offer unmatched luxury with expansive floor plans, private elevators, and iconic views of Dubai’s skyline or coastline.These 4 to 6-bedroom residences cater to the ultra-wealthy

Highlights: Private terraces, concierge services, exclusive rooftop amenities

Starting Price: USD 6.8M (AED 25M) for a 4-bedroom penthouse

Best For: High-net-worth individuals and prestige investors

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